Our History

Bringing back the elegance and glory of the Apollo on Emma

In the 1940s, 50s and 60s, Emma Avenue was the place to be in Springdale. Dry goods, the post office, drugstore and soda fountain, Emma had it all.

 

In 1948, Bill Sonneman decided Emma needed one more destination- a new theater. With its ornate lobby, velvet seats and risqué marble statue, the Apollo Theater was the center of attention. Sixty-six years later, new owners began the 3 year long renovation process to bring her back in all of her beautiful glory.

 

The Apollo Theater opened Sept. 29, 1949. It was the third theater Sonneman built in the area, including Dickson Street Theater in Fayetteville and another in Rogers, and the Apollo was his crowning achievement. Sonneman built the Apollo with elegance in mind. From its art deco finish, to the velvet curtains and seats in the theater and antiques in the lobby, the Apollo was stunning to its movie-going patrons. Many residents remember meeting friends for afternoon matinees, or taking a date to an evening show and perhaps stealing a kiss. The first film shown at the Apollo was It’s a Great Feeling starring Doris Day, Jack Carson and Dennis Morgan.

 

The marble statue of the god Apollo located in the lobby, wearing nothing but a fig leaf, caused quite a stir in town. Sonneman acquired the statue through local antique dealer Dallas Barrack and loved it so much he named his theater after the work of art. The scandalous statue was even draped with a tunic at one point to pacify more conservative residents.

 

The completely renovated theater now is used for weddings, corporate events, parties, galas & more. They even still have the capability of showing movies during events. 

Located in the heart of Northwest Arkansas in historic downtown Springdale. We are a upscale elegant modern and iconic wedding & event venue.

 

Our space has been beautifully renovated and restored into a 1940's art deco appeal with beautiful marble floors and bars. Floor to ceiling mirror dating back to the early 1800's, crystal chandeliers throughout the entire venue. Two beautiful wooden staircases that lead up to the VIP Lounge that overlooks the main ballroom.

 

We have a catering kitchen onsite, built in bars, & our pricing includes chairs and tables for your event. We also have a beautiful outdoor space that is tented year round with electricity and space for food truck vendors.

 

We accept ALL people no matter of race, religion, sex, or political stance. We welcome all and embrace all of our clients and their guests at The Apollo on Emma.

Who We Are Now

We are an iconic event venue of timeless beauty

about us

Our history in the heart of Northwest Arkansas.

Who We Are

We have a unique and rich history in the town of Springdale.  We are proud of the past that our venue encompasses, but we are also so excited about how we can be a part of peoples' big day now and for years to come! 

Our History and Future

Weddings

 We can accommodate so many couples and styles and we would love to work with you on your big day!

Check out what we have to offer! 

Corporate Events

We can come along side your business or non-profit organization to make your corporate event one to remember!

Check out what we have to offer! 

Whatever you need, lets celebrate together!